Search Engine Optimization & Web Marketing

Now that you have a website you need to make sure that people find it and I can help with all of them.

Analytics

The first step is to monitor the users of your site and analyze you sites current standing. We look for data about where they are coming from, interests, and demographics. This information is used to form targeted marketing campaigns and to improve the ranking of your site on search engines.

This data will be gathered with Google Analytics. Google Analytics is offered from Google for free and collects all the data we need. We can set up specific things for google to track to monitor conversion rates.

All of this data can be viewed online by logging into Google Analytics. Because this data can be hard to interpret we will consult with you on a regular basis.

Search Engine Optimization

The tried and true way to increase traffic to your website is to make sure it shows up on the first page of high-traffic search engines like Google. To do this the site content needs to be optimized  for the keywords and terms you want your site to show up in google for.

Google Ads

Search engine optimization is a lot of work and it takes time to get the desired results. This is especially true for terms that are highly competitive.

Paying for Google Ads is an effective way to give your site a sudden boost in traffic. With Google Ads your site will show up in the top of google searches and on other websites that display Ads sponsored by Google.

How often your site shows up on search results, and for which terms depends on how much of your budget you put into Google Ads. This includes factors such as the terms you are bidding for, how much you are willing to pay per a day and how much you are willing to pay per click.

Email Marketing

Email marketing is a great way to inform your users about promotions and updates. In many locations it is required that you offer the users an option to unsubscribe from mailing list. With us you don’t have to worry about it as we will take care of this for you.